ARTICLES
MR. SEWER MAKES NATIONAL DEBUT America’s newest sewer and drain service franchise is making it’s national
debut at the 30th annual Pumper/Cleaner Expo, in Louisville, Ky. Mr. Sewer Franchising Inc. announces their expansion plans for 2010. They
call themselves America’s Sewer-Hero, and Your Drain Expert. Mr. Sewer is
seeking qualified candidates to offer their services nationwide. "Sewer and drain cleaning is a necessary service that thrives regardless of
the economic climate" says company President, Bruce Winborn. We place heavy
emphasis on doing the job right and customer satisfaction, not just marketing,
Winborn said. The Franchise Company is based on the original Mr Sewer concept that began in
1982, in Peoria, Illinois. Winborn said "We took our Peoria business model and
added many upgrades in order to make it franchisable. Our service vans are
equipped with notebook computers, GPS systems and wireless internet. This
greatly improves response time, a critical factor in this business." Research shows that there is a demand for a quality brand for this industry.
Since most of the other competitors have saturated the market, many independent
operators and start-up businesses are interested in our concept. Our biggest
advantage is a willingness to work with smaller contractors and in medium-size
markets that other franchisors ignore. "Every city and Town in America can
benefit from a well-run local service such as Mr. Sewer and our goal here at the
expo is to find qualified prospects" Winborn says. Mr. Sewer developed a cult following after being featured on You Tube. The
information videos featuring Bruce Winborn, generated inquiries around the
country asking about franchise opportunities. One inquiry was from a franchise
development company from the Eastern United States. "We put our heads together
and developed a franchise model like no other. I only wish this was available
back when I was starting out." says Winborn. A self-taught entrepreneur himself, Winborn began his business in 1982 with
$3,000 of borrowed money and a used Ford station wagon. With nearly thirty-five
years in the sewer and wastewater industry he feels that makes him better
qualified to head his company than a executive-type CEO. "This is a very
demanding job, and when the going gets tough I hope that our Franchisees will
respect my advice, because I’ve done it all myself, I still get out there and
get dirty". Winborn laughs and concludes "I’ll bet I’m the only corporation
President out there that wears overalls."
CALL MR. SEWER FOR ALL YOUR SEWER AND DRAIN NEEDS.
Some say that you can’t be a hero in your hometown. Mr. Sewer wants to prove
that the old axiom is not always true. Although Mr. Sewer is a national franchise, they place a heavy emphasis on
their local franchisees, something they refer to as Personal Branding. "Personal branding puts a personality in the business element. People like
doing business with real people that can relate to their situations and needs.
In this fast-paced and often impersonal world we now live in, people want
servicepersons that take the time to explain things and speak from experience."
Said Loretta Winborn, Secretary of Mr. Sewer Franchising, Inc. "Our franchisees
know their service territory and the unique characteristics of different towns
and their neighborhoods. The people of your local Mr. Sewer Franchise live and work in their service
areas. They pay state and local taxes, their kids go to school there, they have a
genuine interest in their areas, and we feel that is important, it’s just good
business." She also adds "Our goal here is to take the best of local independent
contractors and give them the technical and marketing programs they need to be
the best they can be. By doing this the local franchisee can devote more of his
time to serving his local customer base. The customer is the ultimate winner
here, because they get the service and attention they deserve, and we do the
same for our franchisees, and since our success depends on their success, you
know that we are committed to helping them in any way that we can. This is a
three way win-you just can’t beat that !" CALL YOUR LOCAL MR. SEWER FOR ALL YOUR SEWER AND DRAIN NEEDS! Many people have asked about Mr. Sewer. Is he for real ? Is that his real
name? The answer is yes, he is for real, but no, that is not his real name. Bruce
Winborn, a Central Illinois native (Peoria, Illinois) started his sewer and
drain cleaning business in 1982. He called it Mr. Sewer, a name very well-known
in the Peoria Metro-Area. At 6’5 tall and a burley 300-plus pounds, he was hard to miss. With his 20
inch arms and bib overalls, the bearded sewer man was quite well-known and
always had more work than he could handle. After nearly 30 years, he still has a beard and wears overalls, but he’s not
quite as big as he was in his earlier days. Winborn said in a recent interview "
I may not be the man that I used to be, but I have forgotten more than a lot of
guys will ever know, and my experience more than makes up for my age." And apparently many other people agree. He still runs his sewer and drain
business and is always busy. He is know as "The Man To Call" for drain problems. Today, people all around the country call him wanting to learn how to start
their own operation similar to his. The inquiries became more frequent after
Winborn’s 2008 video debut on You Tube. "People would call and e-mail wanting to know if Mr. Sewer was going to
franchise?" Winborn said. In July of 2009, Mr. Sewer Franchising, Inc. was
formed. "I used to say that I wish that I could clone myself. This is the next best
thing." Winborn said. He asks prospects "If I can help you make a dollar, then
you don’t mind giving me five cents of it, do you?" "I wish someone would have
made me that offer 30 years ago," he said. FOR MORE INFORMATION ABOUT FRANCHISE OPPORTUNITIES, VISIT MR. SEWER USA.COM In order to serve you better, we at Mr. Sewer have developed some suggestions
to help make your service go more smoothly. Please provide a clear access to the service area, free of junk and debris Our technicians will give you a courtesy call before arriving, to allow you
time to move any vehicles or put away pets, so they can evaluate your problem
area more quickly. Please remove any breakable or fragile items from the work area. Please give our dispatcher a description of your address (blue ranch house
with white pick-up in driveway or third house down on left side of street) Leave a porch or outside light on after dark. When technician arrives, show them the problem area and explain the problem
to them. Please refrain from running water or flushing toilets when technician is
working on drain lines. Please be willing to assist technician, if they need to run water or flush
toilet(s) to test drain lines. To minimize back-ups and messy clean-ups, please refrain from running any
unnecessary water, until your Mr. Sewer technician arrives and evaluates the
situation. Your Mr. Sewer technician will make recommendations concerning preventive
maintenance and precautions you can take to minimize sewer and drain problems. CALL MR. SEWER FOR ALL YOUR SEWER AND DRAIN NEEDS! Due to popular demand, a new information video series is scheduled for
Spring, 2010. This announcement came from Chief Operations Officer, Martin
Winborn of Mr. Sewer Franchising, Inc. We are going to do a new series that gives viewers good information and at no
cost to them. These videos will be featured on the Mr. Sewer USA website. They
will be shot in a studio setting and Bruce Winborn will star in the new version.
These new videos are based on the original homemade clips that are still seen on
You Tube. When asked about the new videos and You Tube, Martin Winborn said that
because of the compressed format, some of the original series suffered from poor
quality and lighting difficulties. "Our videos are shot in high definition, and
the You Tube version is in standard definition. We are hoping to use the higher
quality video clips on the website and make viewing easier and clearer for our
website visitors. Martin Winborn also said that the new series will be in two segments: part
one will be consumer oriented, while the second part will focus on a recent
interview with his father, Bruce Winborn, President of Mr. Sewer Franchising,
Inc. The younger Winborn laughs and concludes We’re not going to let dad talk as
much as he did on the You Tube series, he gave away too much information on that
one. I will direct the new series and cut the cameras, when he gets on one of
those speeches of his, this is going to be our best effort yet." WATCH FOR THE NEW MR. SEWER INFORMATION VIDEOS COMING THIS SPRING, 2010 ! This abbreviation should stand for Destroy-It-Yourselfers, because that is
what happens in many cases. Many would be Do-It-Yourselfers end up calling a
professional anyway. This is especially true with sewer and drain cleaning. Some people have luck with rental drain equipment, while others end up with a
bigger mess, than when they first started. Often two or more pieces of equipment
are needed to finish a job. Mr. Sewer has the right equipment to do the job and
the experienced service technicians that make the job look easy. Chemical drain cleaning products are usually just money poured down the
drain. Liquid drain cleaners can dilute in standing water and be of little help.
Some products can produce toxic fumes that can burn lung tissues and cause
putrid odors throughout the house. Many chemical root killers will wash out of
the sewer line before they come in contact with tree roots. Tree roots usually
grow through the upper half of clay tile, while the water flows on the bottom
half. Without making contact the product is almost useless. Fortunately, your Mr. Sewer technician has the proper equipment to remove
tree roots, debris, and other obstructions from your drain and sewer lines.
People often comment on how they could call Mr. Sewer for about the same price
they paid for over the counter products or machine rentals, that didn’t work,
plus they spare themselves all the frustration and aggravation, as well. Doing it yourself is fine for many projects, but when it’s a sewer or drain
problem, call Mr. Sewer, Your Drain Expert. DISCOVER WHY WE ARE CALLED AMERICA’S SEWER-HERO. MR. SEWER YOUR DRAIN EXPERT-CALL ANYTIME 24/7
HOMETOWN HEROS
YES, HE’S FOR REAL !
HELP US TO HELP YOU
NEW VIDEO SERIES TO BE RELEASED
D-I-Y WELCOME